MAC Cosmetics products were originally intended for makeup professionals, but are sold directly to consumers worldwide. MAC Cosmetics is named one of the top three global makeup brands, with an annual turnover of over 500 independent stores, with over thirty stores in France. All stores are run by professional makeup artists. MAC is an official makeup brand, used to create makeup for movie actors. The most popular products by the brand are Studio Fix Fluid and Ruby Woo Lipstick.